MEET OUR LEADERSHIP TEAM
Leadership with you in mind.
At Sleep Wise Consulting, our leadership team embodies ‘the perfect blend of small business-style attentiveness and big business professionalism’. Guided by a shared commitment to excellence, they bring a wealth of experience to ensure that your sleep solutions not only meet, but exceed your expectations.
Katie Pitts
Owner and Founder.
Meet the visionary behind Sleep Wise Consulting. Katie Pitts is the Owner and Founder whose passion for sleep revolutionizes the way we rest. As the driving force behind this innovative sleep company, Katie brings a deep commitment to enhancing the quality of sleep for individuals worldwide. With a unique blend of expertise in sleep science and a relentless pursuit of always giving families great service, Katie has crafted a brand that goes beyond traditional notions of sleep.
Halie Powell
Director of Client Experience & Operations
Introducing Halie Powell, a dynamic and results-driven Director of Client Experience & Operations with a proven ability to strengthen systems, elevate service quality, and support organizational growth. With a strategic mindset and a steady, compassionate leadership style, Halie ensures that every aspect of the Sleep Wise client journey reflects excellence, kindness, and consistency. She is deeply committed to creating seamless processes, enhancing efficiency, and delivering an exceptional experience for every family we serve — always leading with integrity, clarity, and a client-focused approach that defines the Sleep Wise standard.
Becca Campbell
Director of Consultant Growth and Brand Development
Introducing Becca, a forward-thinking and results-driven Director of Consultant Growth & Brand Development who is passionate about empowering our team and strengthening the Sleep Wise brand. With a strategic approach and a gift for inspiring others, Becca leads consultant development, marketing support, and brand cohesion with clarity, creativity, and a deep commitment to excellence. She plays a pivotal role in equipping consultants for success, elevating our outreach and visibility, and ensuring that every touchpoint reflects the heart and professionalism of Sleep Wise. Becca’s leadership fosters growth, confidence, and consistency across our team — driving the continued impact and reputation of our brand.
The Sleep Wise Way
Collective effort
When you choose Sleep Wise, you benefit from an entire think tank of sleep and development resources, experiences and solutions.
Education first
Every Sleep Wise team member has been educated in one of the top sleep training programs, not simply an online course or seminar. We take our work seriously so that you can rest easily.
Up-to-date expertise
Our team members meet monthly for continuing education. You can trust us to deliver the best, most current sleep and development advice in the industry.
APSC Membership
As the Founder of Sleep Wise, Katie is a member of the Association of Professional Sleep Consultants, an organization that promotes the highest standard of practice for the industry.
We want to hear from you
your questions, answered.
What are your thoughts on “crying it out”?
The term “crying it out” is defined very differently even among sleep experts, so this is a question we get quite often from parents seeking more sleep but desiring to meet that goal in a responsive, gentle, consistent way. Though we all value our role as certified pediatric sleep consultants, first and foremost, every single one of our team members is a parent, so we will not ask you to do something we would not be willing to do with our own children. We want our client families to know that at Sleep Wise, you can expect that we will NOT ask you to utilize traditional cry it out extinction where you’re listening to your child cry without responding. While it is normal for infants over three months to initially respond to changes in the sleep environment or routine with typical human protest, we coach you in understanding all of the elements surrounding these changes in your child’s sleep to support your little one through these adjustments each step of the way as we work to minimize crying as quickly as possible.
I worked with another sleep consultant before, and it wasn’t a good fit. How do I know this will be different?
Choosing the right sleep consultant can be the difference between rest and extra stress. When you work with Sleep Wise, you can choose from one of over 40 certified sleep consultants. Browse our directory of consultants to find one that you connect with. Then, schedule a free evaluation to make sure we’re a good match.
Are you experienced with twin sleep?
As highly experienced twin sleep specialists, we’ve got good news: it is possible for your twins to nap and sleep at the same time. We even have quite a bit of experience with triplets as well! Check out more here.
We’re struggling with sleep AND behavior. Where should we start?
Without healthy sleep, it’s difficult for parents and children to make positive behavior changes. We always recommend families build a foundation of healthy sleep first, and then tackle every other challenge with ease! Choose your sleep package to start today.
Is this covered by insurance?
Sleep Wise Consulting does not accept insurance. While some HSA and FSA programs cover sleep training services, we strongly urge you to contact your FSA or HSA administrators to confirm your personal eligibility prior to purchasing a package.
Backed by Science. Proven by Happy Families.
Free Guide!
Katie’s Top 5 Sleep Training Tips
We love parents (and free gifts!). Download this Free Guide to learn Sleep Wise Founder Katie Pitts’s five most important sleep training tips based on Sleep Wise’s experience helping thousands of families get back to sleep.