Maddy McCallum
Pediatric Sleep Consultant
Brooklyn, Ny.
Maddy is a Brooklyn mom and Certified Pediatric Sleep Consultant with Sleep Wise Consulting. She brings a thoughtful, practical, and collaborative approach to helping families navigate sleep challenges, recognizing that every child and family is different and that there’s no one-size-fits-all solution.
Through her own experiences working with Sleep Wise Consulting, Maddy discovered the difference that personalized sleep support can make. Today, she is passionate about helping families find an approach that considers their child, their family, and their goals, with someone in their corner helping them make sense of it all.
Maddy’s Experience
Outside of sleep consulting, Maddy is a Lead Product Manager, with previous experience at Peloton and Etsy. In her day job, she leads teams through complex challenges, using data, research, and creative problem-solving to develop thoughtful, practical solutions. She brings that same analytical and collaborative approach to sleep consulting, helping families find an approach that considers their child, their family, and their goals.
Maddy earned her bachelor’s degree from the University of Vermont, where she focused on Sociology and Psychology, and her master’s degree in Communications from Columbia University.
"I was optimistic about sleep training based on experiences that my other friends had with Sleep Wise. Still, I did not anticipate the phenomenal results that I got. A routine schedule, consolidated naps, and a full night’s sleep restored my family’s health, made us more attentive to our child’s needs, and gave us back time together to continue our happy marriage!"
Ariana, parent of a 3 month old
Maddy’s Sleep Story
My relationship with Sleep Wise started long before I became a consultant. When my daughter, Rowan, was six months old, our family was navigating feeding and medical challenges, I was experiencing postpartum depression, and sleep felt like one challenge too many. It was an incredibly difficult time, and the exhaustion only made everything feel more overwhelming. Our Sleep Wise consultant helped us find an approach that worked for Rowan and for our family, and getting the rest we desperately needed made such a difference.
Almost three years later, we found ourselves needing help again. Rowan suddenly couldn’t fall asleep unless one of us stayed in the room. This time, we were navigating separation anxiety, boundaries, and a three-and-a-half-year-old with plenty of opinions! The approach looked completely different because Rowan was completely different, but once again, we found our way back to independent sleep and rest.
Those experiences are a huge part of why I became a sleep consultant. They reinforced something I had learned the first time around: sleep challenges can look very different at every stage, and the right solution isn’t always the same, even for the same child.
There’s no shortage of sleep information out there. But as a tired parent, I didn’t have time to read ten books, listen to every podcast, or endlessly scroll for answers. I needed someone who could listen to what was happening, understand my child and our family, and help us figure out what made sense for us.
Today, I love combining my professional background in problem-solving with my personal experience as a mom to help families navigate sleep challenges with confidence. I know how isolating and overwhelming sleep struggles can feel, especially when you’re already stretched thin.
That’s the kind of support I want to provide for other families: an approach that considers your child, your family, and your goals, with someone in your corner helping you make sense of it all.
Get Started with Maddy
Book a free 20-minute evaluation to start crafting your custom sleep solution.
Maddy at a Glance
Location/Time Zone
Brooklyn, NY / EST
ON MY NIGHTSTAND
my favorite vintage lamp, a sound machine (occupational hazard!), and an ever-growing stack of books
Credential(s)
BA, MA, CSWC
Specialties
infants and toddlers
my style
warm, practical, and personalized
Sleep Philosophy
Good sleep is about more than getting through the night. I believe independent sleep gives children an important skill while giving the whole family the rest they need to feel more like themselves.